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Perspectives
Perspectives - By Nobilys Group
Reflections for executives and boards on AI strategy, performance, governance and investment decisions.
Machine Learning: Anatomy of a Customer Churn Model
15 July 2026
How to assess a customer churn model through profitability, decision tresholds, retention costs and its ability to improve commercial decisions.
AI Projects Fail Before the First Model Is Built
14 July 2026
AI Projects Fail Before the First Model Is Built Post meta description Why AI projects fail before the first model is built: poor framing, unusable data, unproven value, weak ownership and underestimated scale-up.
Governing AI as a Portfolio of Investments
14 July 2026
A practical method to prioritise AI initiatives by expected value, feasibility, data readiness and execution risk.
Not Every Decision Is Suitable for Artificial Intelligence
14 July 2026
Six criteria to identify which decisions genuinely benefit from AI and whether to automate, assist or inform them.
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