Perspectives - By Nobilys Group

Reflections for executives and boards on AI strategy, performance, governance and investment decisions.

Dark architectural composition.
15 July 2026
How to assess a customer churn model through profitability, decision tresholds, retention costs and its ability to improve commercial decisions.
Dark architectural corridor with gold lines symbolising choices and risks in an AIproject
14 July 2026
AI Projects Fail Before the First Model Is Built Post meta description Why AI projects fail before the first model is built: poor framing, unusable data, unproven value, weak ownership and underestimated scale-up.
Structured architectural composition symbolising the prioritisation and allocation of AI
14 July 2026
A practical method to prioritise AI initiatives by expected value, feasibility, data readiness and execution risk.
AI
14 July 2026
Six criteria to identify which decisions genuinely benefit from AI and whether to automate, assist or inform them.