RAW MATERIAL INFLATION AND MARGIN DESTRUCTION.


Situation

Industrial group exposed to high volatility in raw materials.


Sharp rise in supply costs and rapid erosion of margins.


Lack of consolidated tools for managing price / mix / profitability.


Discrepancy between trade policy and economic reality.



Increasing pressure on cash generation.

Decisions and mechanisms put in place

Structured analysis of the product portfolio and contributing margins.


Targeted pricing adjustments by segment and channel.


Streamlining of low-profitability references.


Implementation of real-time margin monitoring indicators.



Alignment of sales and finance teams.

Results

Stabilization of margins in less than one fiscal year.


Sustainable restoration of profitability levels.


Portfolio refocused on segments with a positive contribution.



Increased operating cash flow.